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Marigold Brand Identity

Client: Laura Dotson

Role: Creative Direction, Design 

Deliverables: 

  • brand identity

  • packaging design

  • stationary design

Marigold is a brick and mortar flower shop specializing in luxury event flowers and arrangements. No matter the event or occasion they can be trusted to provide high quality custom flowers suited towards any need. In designing a brand identity for this hypothetical company, I worked with a client who created the concept of the company and worked to create the brand identity. I did this by researching similar companies and finding what would best serve the target audience. I worked with the client throughout the process taking input and making changes throughout the process.

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